Backer offers the most features with the best pricing.
As the first and only robo-advisor focused exclusively on education savings, we offer the most comprehensive college savings platform.
Here's how we compare:
Brokers & traditional advisors
|Free or $6 monthly fee with Backer Pro
|Upfront commission or initial sales charge (~5%)
+ annual asset-based fee (~1%)
Underlying 529 plan expenses
|0.14% - 0.15% per year
|0.89% per year on average for advisor-sold plans
|Enrollment or other one-time fees
|$1.99 per gift or free for Backer Pro subscribers
|Limited with service fees or not offered
Here are additional details about our pricing:
Backer's Investment Advisory Fee
We think it's important for every family to have a college savings plan, so your Backer account is free or $6 monthly if you have a Backer Pro account.
- We charge a monthly fee for Backer Pro, instead of an asset-based fee, so that you are not paying more as you save more.
- Unlike brokers, we do not charge any commissions or initial sales charges.
- We also do not have any hidden fees.
Our mission is to make college affordable for every American family, which is why we also offer a free plan.
529 Plan Fees
Please note that ourfee is separate and apart from any distribution or transaction fees charged by the 529 plan or its affiliates. We do not collect those fees and we do not receive revenue from any 529 plan or its affiliates, nor from any funds that make up the 529 plan portfolio, nor from any fund manager.
Average fees charged
Average fees charged on hypothetical $10,000 investment
How much more will I save?Compared to a broker, you could save $37,000 over the life of your account.*
* This hypothetical pricing comparison calculation is for informational purposes only and is based on the following assumptions. You start a college fund for your child with an initial investment of $5,000 in a 529 plan and contribute $250 every month to the fund over 18 years. You start a second college fund when your second child turns 4 years old with the same initial investment and recurring contributions. Your investment has an annual return of 8%. You pay us a monthly advisory fee with no upfront commissions or initial sales charges, and your 529 plan has an underlying expense fee of 0.17% per year. This is compared to a hypothetical financial advisor who charges you a 5% upfront commission or initial sales charge and an annual asset-based fee of 1% for your 529 plan investment, and a hypothetical 529 plan that has an underlying expense fee of 0.89% per year (which was the industry average for advisor-sold 529 plans as of 2020). This does not include additional fees that the hypothetical advisor or 529 plan may charge, such as fees for rollovers or withdrawals, which are free with Backer. The actual costs of working with a financial advisor may be different from these assumptions and your account may perform differently due to changes in recurring investments, time horizon, or returns.